As a collective, the blogosphere rivals any mass media in terms of reach, time spent and wider cultural, social and political impact. There are also major shifts into participation, pioneered by the Asian markets and now happening everywhere, even Germany. Blogging today must be embraced whether you are a marketeer, advertising professional or content producer.
"All companies and brands should consider employing them to create open and honest dialogue. Any blog that spins the truth will be found out. In a world of social media honesty is the only policy." Universal Mccann
Social media blogs are an essential tool for reputation management and consumers have come to expect them. All companies and brands should consider employing them to create open and honest dialogue. Blogs that spins the truth will be found out. In the world of social media, honesty is the only policy.
• The collective might of the blogosphere means that today it is an obvious platform for advertising. Only a few blogs have the size to attract advertisers alone so affiliate programs and advertising networks are the way forward to reach a mass audience.
• Bloggers value advertisements, not only for the money they can bring, but the credibility they lend to their site. The role for advertising is going to be more important in the future as it becomes essential to provide free access to sites, web services and content. Everything is becoming ad supported.
• Increasingly blogs are incorporating widgets. Branded widgets are a huge opportunity and will be adopted if they provide a clear benefit for the blogger.
• The blogosphere is now so large it is an accurate barometer of consumer opinion. All brands should be using it as a means to measure consumer opinion, track response to marketing initiatives and as a forum for research.
What does this all mean? how do we find out if our brand is being talked about? We can help you to monitor the blogosphere and report back to tell you what the reputation of the brand is, we tend to do this on a montly basis, but can increase this frequency for product launches etc.