Mercury Agency
what is social media?
Social media is watching, listening to and starting conversations with your consumers.
Firstly, social media represents a big improvment over Web 2.0 as a term to describe the changes that have impacted the internet.
Social media is an important shift, as it summarises the importance of interaction, the consumer and the community. The term emphasises the idea that as a collective it can have as much impact as any traditional media platform.
In truth, to claim social media as “new” is slightly misleading. From the beginning, the internet was founded on message boards, chat rooms and peer to peer communication. What has changed is the mass involvement
that modern social platforms inspire.
Contributing to the internet has never been as accessible and less technical.
Innovations in web development, computing technology and the proliferation of broadband have come together in drive monumental consumer take up.
This is why the phenomenon of social media is important now – it has the potential to impact on all our media consumption therefore shifting the emphasis from professional content producers to the consumer.
Source: Social Media Tracker Wave 3
Below is a matrix of the websites that cater to different areas of Social Media:
