Digital Clients
Social media Case Study
Drummond Golf
The Brief:
- Build a community of golf enthusiasts using social media for golfing news.
- Twitter to be used at the Australian Masters to cover the major players.
- To position Drummond Golf as the premier golf retail shop in Australia.
- Position Mercury staff on course to follow Tiger Woods around to tweet his every move.
- Run a Competition during the Masters to guess the number of birdies Tiger would achieve during each round.
The Creative:
The Results:
- Added 2000 followers in 4 weeks
- Reach of over 464,804 people (Total)
- Unique People 16,800 (based on RT)
- 22% females vs 78% male skew
- 18% High net worth individuals (entrepreneurs)
- Coverage from SEN News
- More Social Interactions than Competitors
Followers over time
